Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG516B Mapping and Delivery Guide
Profile international markets
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG516B - Profile international markets |
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Description | This unit describes the performance outcomes, skills and knowledge required to select and confirm an appropriate international market.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals with managerial responsibility for selecting and confirming appropriate international market/s by identifying the target market, profiling the target market and developing a positioning strategy. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business Development - Marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Select potential international markets for further investigation |
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Element: Identify the target market |
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Element: Profile the target audience |
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Element: Develop a positioning strategy |
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